Sales Training

Course Overview: Selling with Integrity (1-Day Training Programme)

Course Objective

This programme provides participants with the practical skills and knowledge required to succeed in the competitive world of sales. By mastering the sales cycle, building strong customer relationships, and developing the confidence to handle objections and close deals, participants will be equipped to drive sales performance and achieve success in their roles.

Target Audience

• Sales professionals looking to improve their skills
• New sales team members or individuals transitioning into sales roles

Learning Outcomes

By the end of the training, participants will be able to:

• Understand the full sales cycle and its key stages.
• Identify and qualify potential leads effectively.
• Build rapport and develop trust with prospects.
• Conduct impactful sales presentations tailored to customer needs.
• Overcome objections and close sales confidently.
• Apply negotiation techniques to secure mutually beneficial outcomes.
• Develop strategies to maintain and grow customer relationships for repeat business.

Course Content

• Introduction to the Sales Process
• Building Rapport and Trust
• Establishing ‘real’ needs
• Selling Benefits
• Handling Objections and Negotiation
• Closing the Sale

Training Methodology

The programme combines interactive discussions, practical exercises, role-playing scenarios, and case studies. Participants will have opportunities to apply the sales techniques learned in simulated real-life situations and receive constructive feedback to refine their approach.

Training Materials

• Sales handbook with key concepts and templates
• Sales objection handling sheet

Certification

Participants will receive a certificate of completion upon successfully participating in the programme.